This past week at Springs Valley Bank really captured what I love about being part of this team — the balance of forward-thinking innovation and deep-rooted community values.

I spent time continuing to explore ways we can improve the digital experience for our customers. Whether it’s enhancing the functionality of our mobile banking app, strengthening our social media presence, or making our website more user-friendly, the goal is always the same: to deliver simple, secure, and convenient banking. It’s been exciting to see how much thought and effort goes into every digital touchpoint — and how committed Springs Valley is to meeting the evolving needs of its customers while staying true to the personal service that defines us.

This week wasn’t all tech and strategy, though — it was also full of holiday cheer! I had the chance to learn more about our Christmas Club accounts. They are special savings account where you can set aside money throughout the year specifically for holiday expenses. You make small deposits regularly, and then in October, the total amount you’ve saved is automatically transferred into your checking or savings account — just in time for the holiday season!

Right now, as part of our Christmas in July special, you can open a Christmas Club account for just $50.00 (normally a $100.00 deposit is required). To help promote it, we did a fun summer-themed photoshoot featuring our President and CEO, Craig Buse. The photos will be used in our marketing materials to help spread the word — and yes, they’re just as cheerful as you’d expect! It was a fun way to be involved behind the scenes and see how the bank creatively connects with the community while encouraging people to save ahead for something meaningful.

- Tori